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Brady Creates Search Buzz After Playoff Win

Joe Lewis
Staff Writer
Published: 2007-01-18

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The New England Patriots pulled off an improbable upset by defeating the top seeded San Diego Chargers last Sunday in an AFC Divisional Playoff showdown. Coming off the victory, Patriot quarterback Tom Brady is enjoying a newfound surge in popularity according to the Yahoo Buzz Log.

Good looks, a large bank account, 3 Super Bowl trophies... these are just a few of the reasons to admire Tom Brady. Now take into consideration that the already highly decorated quarterback is still in his twenties, with the prime of his career yet before him, and it begins to become clearer why Brady is becoming one of the most heralded athletes of our generation.

Searchers would seem to agree, as Brady-related queries spiked after the Patriots upset win over the San Diego Chargers last weekend.

Here's a breakdown of the figures from Yahoo:

After leading his squad to a stunning come-from-behind win over the Chargers, queries on Brady spiraled up 83%. Gals gaga over Tom's good looks scurried to the Search box to find "tom brady pictures" (+93%).

We compared Brady's searches to the three remaining quarterbacks in the NFL playoffs. It isn't even close. In a blowout, Brady pulls in twice as many searches as rival QB Peyton Manning. Manning's skills as a pitchman can't be questioned, but he'll never come close to Brady-level buzz until he brings home some Super Bowl bling. Brady notches four times as many searches as either of the NFC signal callers, even with recent surges in interest in both Drew Brees (+371%) and Rex Grossman (+224%).

This Sunday, Brady will clash with rival Peyton Manning as the Patriots take on the Indianapolis Colts in the AFC Championship game, with a trip to the Super Bowl on the line. Should the Pats emerge victorious, one can bet that Brady-related searches will continue to enjoy steady growth.

Don't feel sorry for Tom, however, should the Patriots come up on the losing end of the encounter. When you've got Gisele Bundchen on your arm, it's nigh impossible to feel like anything but a winner.

(Disclaimer: I am a fanatical supporter of both Tom Brady and the New England Patriots. GO PATS!)

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