Yahoo Gets Around, A Lot, With Go 2.0
Yahoo! announced a flurry of new partnerships today as part of a global launch of Yahoo! Go for Mobile 2.0 (beta). The Sunnyvale, Calif.-based company teamed up with Motorola, Nokia, Opera, Research In Motion, Samsung, and 3 Group, hoping to maximize exposure of the new platform and Yahoo!'s new oneSearch mobile search engine.
The new partnerships and products were unveiled en masse at the Consumer Electronics Show in Las Vegas this morning. With them, Yahoo expects Go 2.0 and oneSearch to reach consumers in 60 countries on 70 separate mobile devices.
"Yahoo! intends to be the number one mobile Internet player globally," said Marco Boerries, senior vice president of connected life, Yahoo!. "Today we are changing the game by putting the full power of the open Internet into consumers' pockets."
Go 2.0 will come preloaded on many new phones, which include models of Motorola's RAZR and RIM's BlackBerry. Or users can download the beta software from Yahoo!'s Go 2.0 website.
"The desire for seamless connectivity has never been stronger," said Scott Durchslag, corporate vice-president of product and xperience invention, Motorola mobile devices.
Though oneSearch is available immediately for download, Norway-based Opera Software will be the exclusive provider of Yahoo!'s oneSearch on Opera Mini and Opera Mobile, when oneSearch goes live globally in the first quarter of 2007.
Yahoo says oneSearch "recognizes the intent of a search term and presents relevant content" rather than a list of links. For example, a sports fan can type in his favorite team and the mobile search engine will bring back the final score for the most recent game, information on the next scheduled game, as well as team profiles, roster, official Website, sports photos, and related news articles.
"Yahoo! oneSearch changes the mobile search game by fundamentally improving the way consumers' access and use the Internet on their mobile phones," said Boerries. "It delivers a mobile-optimized search experience that understands what consumers are looking for and presents answers directly in the results -- not just a list of Web links to PC sites."
Yahoo! Go Mobile 2.0 (beta) Features:
Local and Maps Widget - local directory information for US businesses, including ratings and reviews from Yahoo users, driving directions, real time traffic updates, event updates, local flavors like eateries and shopping.
News Widget- headlines from a "breaking news ticker" in news, sports, entertainment, weather and finance sectors; topic trackers and RSS reader.
Flickr Widget - photo-sharing integration from Yahoo!'s popular photo Website
E-mail Widget - for connecting to Yahoo! Mail; includes email search function
Products and Partnerships:
Motorola - available for MOTORAZR maxx V6 and MOTORAZR V3xx
Nokia - available for 6103, 6131 and Nokia 5300 Xpress Music phones; in the first half of 2007, available for Series 40 devices
RIM - on BlackBerry 8700 Series, BlackBerry 7130 Series and BlackBerry Pearl
Samsung - oneSearch, Yahoo! Mail and Yahoo! Messenger available first half of 2007
United States, Bharti Airtel, DiGi Telecommunications (Malaysia), Globe Telecom, Hutchison India, Idea Cellular, Rogers Wireless, Smart Communications, Taiwan Mobile and 3 Group in the United Kingdom, Italy, Denmark, Ireland and Sweden.
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Jason L. Miller is a staff writer for WebProNews covering technology and business.
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