Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Yahoo Again Linked To Partner Click Fraud

David A. Utter
Staff Writer
Published: 2006-09-25

WebProNews RSS Feed


The company's association with Oemji.com, a firm labeled by several security companies as one that may be enabling click fraud through its software tools, has been called into question due to its advertising relationship with Yahoo.

In April 2006, spyware researcher Ben Edelman implicated Yahoo in click fraud problems stemming from the company's arrangements with a trio of third parties delivering phantom clicks on ads. Those clicks cost legitimate advertisers money, while Yahoo and the company enabling that click profit each time.

BusinessWeek's recent exposé of click fraud provided more ammunition for critics of search advertising companies like Yahoo and Google. Greater calls for transparency of how those businesses protect against fake clicks will be a hot topic this fall.

Part of the BusinessWeek report focused on the saga of advertiser MostChoice.com. That website's CEO, Martin Fleischmann, claimed click fraud cost his firm a significant sum, and blamed Oemji for this:

(I)n the past year, Yahoo charged the online financial-information provider an estimated $10,300 for 2,690 clicks from visitors to Oemji. Ninety percent of the clicks came from such places as Mongolia, Vietnam, and Honduras, where MostChoice does no business. Only eight clicks, less than 0.3%, turned into sales, compared with 30% or more from clicks on ads on Yahoo's own Web site.

Oemji's parent firm, Oemtec, may be receiving more scrutiny from Yahoo. The article cited Yahoo's Joshua Meyers, a senior director of the search engine's publisher network group, in noting the company would review its connection to Oemji.

Oemtec contested accusations of illicit activity that would be counter to its partnership agreement with Yahoo:

Oemtec calls the negative ratings of its products "patently and demonstrably false." Oemji Bar is similar to toolbars distributed by major online companies, and SpySpotter "is a legitimate and effective anti-spyware application," Craig Marcus, an attorney for the company, said in a Sept. 8 letter to BusinessWeek. Denying any involvement in click fraud, Marcus wrote: "Every single Oemji-generated click to MostChoice.com, and every other Web site, was and remains legitimate and genuine."

As of this month, the report noted Yahoo still has its partnership with Oemtec in force, and delivers advertising to the Oemji product.

---
Tags: ,

Add to Del.icio.us | Digg | Yahoo! My Web | Furl

Bookmark WebProNews:



Receive Our Daily Email of Breaking eBusiness News


About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us