Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Borrell: Local Ads $7.7B In 2007

David A. Utter
Staff Writer
Published: 2006-09-07

WebProNews RSS Feed

Spending for local online advertising should continue to power upward in 2007, as research from Borrell Associates forecasted a 31.6 percent increase in spending for online ads.

Eventually this kind of growth will taper off, but it does not look like 2007 will be the year for that slowdown.

A report from Borrell Associates compared the rapid pace to Pac-Man chowing through a maze of pellets.

Email marketing and paid search will lead the way in 2007, as spending rises to $7.7 billion.

The ability to reasonably target an audience with those methods offers local marketers ways to retain loyal customers and educate new customers about the business.

Video advertising should begin to make an impact on local online advertising in 2007. Borrell predicted that local video ads would become a trackable category for online advertising next year.

The categories with the most promise for online ad spending in local markets should continue to be real estate and automotive. Borrell sees both as having "the biggest online ad opportunities" available.

Together, the two comprise a little more than a third of all local online advertising.

Once 2008 rolls around, some deflation in the local online ad spending market could begin.

That slowdown might then be followed by another one in 2009, and a possible flattening or even a slight decline in 2010.

Borrell has previously predicted the search component of local online advertising alone will be worth in the $4 billion range by 2010.

That September 2005 report described an even tougher time for newspapers, when it comes to online ads:

"Big newspapers ... are accustomed to tracking only a handful of local competitors," states the report. "With the Internet's low barriers to entry, they now face the prospect of being, well, nibbled to death by ducks."

Tags: , ,

Add to Del.icio.us | Digg | Yahoo! My Web | Furl

Bookmark WebProNews:

Receive Our Daily Email of Breaking eBusiness News

About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us