SES 2006: Optimizing Your Feed

Jason Lee Miller Staff Writer Published: 2006-08-09 WebProNews RSS Feed

· When optimizing your feeds, use full text, not summaries, that are keyword rich.

· Use multiple feeds, divided by category.

· Create tag clouds and pages.

· Make use of available software plug-ins that help create tag clouds, related entries, next and previous post buttons.

· Build inbound links.

· Add Technorati tags to your posts (remember to claim your blog first).

· Get into other bloggers' blogrolls.

· Trackbacks and comments won't help link gain.

· "One of the best ways to get on peoples blog rolls is to actually meet them, so take opportunity to do so whenever possible."

· Optimize your title tags, which isn't as simple as stuffing keywords into it.

· Maintain legacy URLs when switching platforms.

· Rewrite URLs to contain keywords; use hyphens, not underscores.

· Be sure you use rel=nofollow on comments and feedback link

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