Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Troubling New Study On Click Fraud

Doug Caverly
Staff Writer
Published: 2006-07-05

WebProNews RSS Feed


Market researcher Outsell Inc. has determined that click fraud is a big issue-"big" in the sense of a "$1.3 billion problem." Their study also found that the issue has driven advertisers to spend less money with the major search engines.

Click fraud has been considered a major challenge for some time, but Outsell's data indicates it may be much more problematic than was previously believed. The report (available here for only $500) shows how "click fraud takes advantage of the pay-per-click model" and will help you "discover the true magnitude of the click fraud problem."

On that subject, one of the topic headings claims that "On Average, 14.6 Percent of Clicks Are Fraudulent." And as the San Francisco Chronicle reports, the study also found that "three-quarters of advertisers said they had been victims at least once." Taken together, these statistics indicate that a lot of money has been wasted on advertising.

The Chronicle also reported that "27 percent of advertisers reduced or stopped spending on click-based advertising." Also, "an additional 10 percent said they intend to curtail spending." And Chuck Richard, the vice president of Outsell, made a comment in the report. "In our opinion, it is not acceptable that advertisers fund the illicit profits of the scammers," he said.

Outsell's statistics are ground firmly in reality. The "survey was based on the responses of 407 online advertisers representing a cross-section of U.S. business. Their spending ranged from several thousand dollars online annually to more than $10 million." Click fraud is obviously a huge problem affecting all sorts of companies.

Add to | DiggThis | Yahoo! My Web

Technorati:

Receive Our Daily Email of Breaking eBusiness News


About the Author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us