Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Microsoft Could Make Mobile Phone Ads

Doug Caverly
Staff Writer
Published: 2006-05-26

WebProNews RSS Feed

Microsoft may be in talks to acquire Third Screen Media, which identifies itself as a "marketing technology" company. If the deal goes through, Microsoft would gain access to technology that can deliver ads to cell phones, as well as the firm's established customer base. Third Screen Media's clients include USA Today and the Weather Channel.

This follows Microsoft's purchase of Massive Inc., a company that provides advertising in videogames. Some analysts suspect Microsoft is trying to cement itself in these advertising fields before competitors such as Google establish a foothold. It is probably also due to the increasing interest in mobile phone content. The Ovum technology consultancy expects mobile ad spending to reach $1.3 billion by 2009, which would be a massive gain from the $45 million spent in 2005.

The financial details of the rumored acquisition talks remain completely unknown. Analysts believe Third Screen Media takes in about $10 million in revenue per year, although the company is growing rapidly. CEO and founder Tom Burgess says the average 2005 ad campaign brought in $35,000, but that this year, a handful have reached the "several hundred thousands" level, with two or three surpassing $1 million. And with almost 200 million cell phone subscribers in America alone, continued growth is expected as advertisers rush to the new market.

Third Screen Media displays about 70 million ads per month. Cell phone ads have generally been little more than text messages up to this point. Banner ads and video commercials are in development, though, and some have already made their way out into the mobile world.

Mobile advertising may not become too abundant, however. "There's been a hyper-concern that you will offend consumers," says Paul Reddick, vice president of business development and product innovation for Sprint Nextel Corp. But most people in the field think development will continue in spite of this likelihood.

It looks like more cell phone ads are on the way, and if the Microsoft acquisition of Third Screen Media goes through, the software giant could very well be at the helm of the invasion.

Add to | DiggThis | Yahoo! My Web


Receive Our Daily Email of Breaking eBusiness News

About the Author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us