Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

MSN Search ODP Opt-Out Option

Jim Hedger
Expert Author
Published: 2006-05-25

WebProNews RSS Feed

MSN search has introduced an Open Directory (ODP or DMOZ) opt-out meta tag allowing webmasters and search marketers the option of preventing an erroneous or miswritten Open Directory description from appearing as part of MSN search results.

DMOZ is a human edited directory of websites. Started nearly ten years ago, sites listed at DMOZ have long thought to be looked upon favorably by search engines due to its live-review process.

During the review process, DMOZ editors often write site descriptions that match DMOZ guidelines more than they match the copy found on the website. Search engines often preferred these descriptions. This has been a constant source of frustration for search marketers and webmasters, including us. It took over two years of complaints before a one letter spelling mistake in a DMOZ written description of a StepForth site was corrected.

According to the MSN Search WebLog ," We had one customer who was frustrated because the ODP description of their site mentioned "favours" and was listed under Canada when their site was actually in the United States and was spelled as "favors". All they wanted was a way to specify that MSN Search should use the description from their page instead of using ODP."

Using the following tags will prevent MSN from displaying ODP derived descriptions or snippets as part of search results on MSN search.

<meta name="robots" content="noodp"> ,


<meta name="robots" content="noodp">

The first tag would ostensibly cover all search spiders, assuming the other search engines jump on board to support the tag. In the meantime, MSN Search Development Lead, Girish Kumar suggests it might take between 4 - 6 weeks for MSN listings to change after the tag is inserted.

Tags: .

Add to Del.icio.us | DiggThis | Yahoo! My Web | Furl

Receive Our Daily Email of Breaking eBusiness News

About the Author:
Jim Hedger is the SEO Manager of StepForth Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the result of the consolidation of BraveArt Website Management, Promotion Experts, and Phoenix Creative Works, and has provided professional search engine placement and management services since 1997. http://www.stepforth.com/ Tel - 250-385-1190 Toll Free - 877-385-5526 Fax - 250-385-1198

WebProNews RSS Feed

More Top News Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us