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Technorati, AP In Blog Deal

David A. Utter
Staff Writer
Published: 2006-05-24

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The Associated Press followed up an announced deal with Topix.net by disclosing another one, this time with blog search engine Technorati to connect bloggers and local newspapers.

Technorati's Peter Hirshberg posted details of his company's new deal with AP. A new service launched recently displays commentary by bloggers alongside stories appearing on more than 440 AP member websites that use the AP Hosted Custom News product.

Hirshberg wrote that Technorati and AP had been talking for several months about the possibility of adding bloggers to AP's mission of becoming "the essential global news network."

"Increasingly, what the blogosphere says about a news story becomes part of a more complete story, lending diverse perspectives and often expert commentary," said Hirshberg.

The post described more details about the deal with AP:

The new service will bring blogger commentary about AP news stories to communities large and small throughout the USA, giving bloggers a voice in trusted local papers throughout the nation. For many news readers, this will be their first exposure to the blogosphere with national, international, business and sports news presented along side links to blogger commentary and perspective.

When readers visit an AP member Web site that uses AP Hosted Custom News, they will see a module featuring the "Top Five Most Blogged About" AP articles right next to the article text, dynamically powered by Technorati. Additionally, when readers click on an AP article, Technorati will deliver "Who's Blogging About" that article.

By linking to an AP article, bloggers will be included in the list of blogs accessed from the Technorati box link displayed on that AP story. Hirshberg wrote that this will be similar to how the Technorati boxes work on the Washington Post and Newsweek websites.

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About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

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