Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

MySpace Searches Down Under, Finds Google

Jason Lee Miller
Staff Writer
Published: 2006-05-24

WebProNews RSS Feed


While News Corp.-owned MySpace.com courts major search engines to expand its advertising offerings through search marketing, it is also looking to expand its Australian base to better target its 800,000 Aussie members.

MySpace.com adds 5000-6000 Australian members daily, according to Australian IT News. Looking at the swell of members from Down Under has given News Corp. ideas about localizing content. Of specific interest is enabling users to preview music at MySpace as its parent company begins talks with Australian recording labels and enhancing search offerings.

Boasting nearly 80 million captive eyeballs with high levels of disposable income, MySpace is ripe for commercial development through targeted advertising. Last month, the website was found for the first time among a list of major search engines jockeying for search market share. With 43 million search queries conducted on the site, MySpace came in 6th place, just behind Ask.com.

It has a lot of ground to make up, however, if News Corp. wants to break into the top five. Ask.com reported 384 million search queries, nearly 10 times MySpace searches. But it's sudden presence on the search list may have been a fortunate accident, even if its place on among Google, MSN, and Yahoo! was predictable.

In February, Hitwise's Bill Tancer told a group of attendees at the Search Engine Strategies conference in New York, "all they need [at MySpace] is a search engine."

Tancer and the rest of the panel, that included Nielsen//NetRating's Ken Cassar, comScore's James Lamberti, and Enquiro CEO Gordon Hotchkiss, agreed that MySpace would a be a powerful force in online marketing.

In a very short time MySpace.com took over Google in terms of page views. Other virally charged social networks, like YouTube, were also touted as prime advertising space outpacing Google Video and Yahoo Video.

Google appears to be the front-runner for serving search adverting to MySpace members, but MSN is reportedly making a showing in the discussions. A deal with News Corp. would add a hefty boost to either company by offering targeted and potentially lucrative ad placement.

MSN needs all the help it can get. As Google increased its search market share for the ninth straight month to 43.1 percent (2.9 billion queries), MSN remains stagnant at 12.9 percent (858 million queries). In addition, MSN is virtually blocked from the search toolbar market as Google and Yahoo! control nearly 96 percent of that toolbar queries.

It would be a smart move for MSN to lobby hard to supply search advertising to MySpace as the site is poised to explode in the advertising marketplace and expand to countries outside the US. In March, the MySpace homepage (by itself) was already bringing in $750,000 per day in advertising revenues. Ad search marketing to those numbers and the site will become a unique force in the online world.


|

Drag this to your Bookmarks.

Add to DiggThis Yahoo My Web



Receive Our Daily Email of Breaking eBusiness News


About the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us