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Google/MSN Eyeballing MySpace

Jason Lee Miller
Staff Writer
Published: 2006-05-23

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The obligatory search share report (if you can't wait, Google increases its lead for the ninth straight time) came in with the usual top five. But sixth place is where it gets interesting. MySpace.com, according to comScore Networks' April report, brought in 0.6 percent.

Jeeves looks behind him to see a group of ne'er-do-wells playing their music at unacceptable decibels while "hip-hopping" in bouncing cars with spinny hubcaps. Those aren't hubcaps, Jeeves.

Forty-three million search queries was enough to put MySpace on the search chart, even if Ask.com, in fifth place, raked in 384 million, or 5.9 percent (-0.2%). News Corp.'s captive MySpace audience of nearly 80 million translates to valuable search marketing real estate.

This may explain why Google and Microsoft are jockeying to win favor with the site as the social networking phenom courts possible search partners. According to Financial Times, News Corp. "is discussing an alliance that would let one of the search giants supply internet searches on its pages, along with adverts tied to results."

According to the article, Yahoo is "less interested" than its two chief rivals. We know from the past, though, that Yahoo! is content with second place, even if its search share dropped over the last year by 2.7 percent. It would seem smart to align with a site like MySpace as it seems a guarantee of revenue, search share, and a deliverable market.

MSN, if serious about taking market share from Google, would benefit from the deal. Losing over 3 percent in the last year to power 12.9 percent of the search market, the perpetually third place engine could use the boost.

For Google, a boost is a boost and smart business is smart business. It has a long way to fall if Yahoo or MSN have any hope of catching up. In April, 2.9 billion Google search queries made up 43.1 percent of searches overall. The only realm virtually split by Google and Yahoo is the search toolbar. Google pulled down 48 percent of toolbar searchers, compared to Yahoo's 47.6 percent.

Over all Yahoo captured 28 percent of online searches, or 1.9 billion. MSN grabbed 858 million, and the Time-Warner network brought in 457 million.


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About the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.

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