Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Indie Film Taps Web 2.0 For Trailers

Jason Lee Miller
Staff Writer
Published: 2006-05-18

WebProNews RSS Feed

Creative talent has never had a stage like the one Web 2.0 has given it, and marketers have never had a mine so deep to tap. The trick, as Warner Independent Pictures (WIP) knows, is producing solid and measurable strategy from the nebulous world of social media, software as a service, and viral marketing while utilizing the talent available and begging to be found.

Warner and RES magazine have emerged as the teachers of how to do this as they peg the members of Jumpcut.com, a social networking startup that allows would-be filmmakers to use its server side software to upload and edit videos and post them online, to promote Richard Linklater's film, "A Scanner Darkly," opening July 7. The movie stars Keanu Reeves, Robert Downey Jr., Woody Harrelson, and Winona Ryder.

The trio launched an online contest challenging Jumpcut citizens to create a promotional trailer for the film using 49 still images and 23 video clips provided. In addition to some credit, the winner receives a trip the movie's US premiere and a Microsoft Windows professional video editing workstation. Site visitors, voting on their favorite, will win another filmmaker a kind of "people's choice" award.

While the winners get some exposure (and perhaps an interesting after-party with a few of the more notorious Hollywood personalities - "A Scanner Darkly" is a movie about drug abuse after all), WIP gets something quite valuable as well: cheap marketing and Internet buzz.

"Instead of having one movie trailer out, Warner Independent has many, and this is only the first day," said Mike Folgner, Miravida Media chief executive officer and co-founder on Wednesday. "By the end of this contest they could have hundreds of movie trailers that are passed from friend to friend."

Jumpcut.com is also procuring arrangements with SixApart, eBay, Google, Flickr, AOL's new UnCut, MySpace and YouTube to get the word out about the movie.


Drag this to your Bookmarks.

Add to DiggThis Yahoo My Web

Receive Our Daily Email of Breaking eBusiness News

About the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us