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Bono Endorses Phone, Tries To Cure AIDS

Doug Caverly
Staff Writer
Published: 2006-05-16

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U2 singer Bono is doing his part in the fight against AIDS: he's endorsing a red phone. Some of the proceeds from this red version of Motorola's Slimline SLVR model will go to a global fund to fight AIDS and other diseases.

Product Red was a project co-founded by Bono and Bobby Shriver. Various companies, including Gap, Armani, and Converse, have joined the effort. The branding and fundraising plan is expected to have impressive results, but only time will tell-it was just formed in January of this year.

The mobile phone, produced through Bono's partnership with the world's number two handset maker, will only be available in the United Kingdom. It could still be an effective fundraiser, though. 10 pounds (about 19 American dollars) will be contributed for the sale of each phone, in comparison to the model's retail price of 149 pounds ($280). But more interestingly, 5 percent of each phone owner's monthly bill will be donated. Individuals can join the effort without losing their service or phone number by swapping their existing handset's Sim card into a red phone.

Ron Garriques, president of Motorola Mobile Devices, said, "I would be very disappointed if this did not generate hundreds of millions of dollars for the global fight to fight AIDS."

Bono, well known for his humanitarian efforts, has been quoted as saying, "We must join together to stop the scourge of AIDS and poverty." Now, by purchasing a little red phone, consumers in the United Kingdom can work towards that goal.

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About the Author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

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