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MIMA Web Analytics Seminar

Lee Odden
Expert Author
Published: 2006-05-11

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Members of the Minnesota Interactive Marketing Association and the local interactive community in the Twin Cities will be getting the lowdown on web analytics next week.

Eric T. Peterson from the Visual Sciences division of web analytics firm, WebSideStory and author of several books on web measurement will be presenting, "Making Your Web Analytics Work. Hard".

From the press release:
"Few organizations fully realize the potential of their investment in web analytics technology," said Peterson. "Web analytics applications provide truly actionable data that can be used to positively impact an organization's bottom-line but companies need to treat web analytics as a business process, not simply an ad hoc endeavor. My work at Visual Sciences, and my MIMA presentation, revolves around how companies can treat web analytics as a business process and dramatically improve the return on investment."
The event will be held on Wednesday, May 17, 2006 at Windows on Minnesota, located on the 50th floor of the IDS center downtown Minneapolis. Visit the Minnesota Interactive Marketing Association events page for more information and how to register.

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About the Author:
Lee Odden is President and Founder of TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices.

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