Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Social Media Burying Marketers

David A. Utter
Staff Writer
Published: 2006-05-09

WebProNews RSS Feed


Now that Chevy has demonstrated how an advertising campaign can work with some online tools and lots of user participation, the era of the high-priced ad agency account could be viewing a blood-red sunset.

Publishing 2.0 blogger Scott Karp asked the salient question about the role of the intermediary when it comes to marketing:

If marketers can get their own consumers to create marketing messages for them, and then get those same consumers to propagate those messages through online social networks - all for free - why should they give a dime to media and advertising companies to serve as intermediaries?

Karp references a report on the debut of ViTrue, a company that claims it can enable "Brands and Consumers to engage in meaningful interactions" through its technology solutions.

ViTrue said on its site that it wants to reinvent how marketing for a brand can be created. Tools and brand partnerships it can deliver would be the key to accomplishing that reinvention.

While the ad-creation contest run by Chevy had some negative points, like a number of anti-SUV ads created and circulated, it still proved that the richness of available tools coupled with some creative approaches could yield useful marketing content for GM.

If that is the future, Karp thinks a ViTrue combined with "mature online social networks" could brush aside the need for intermediaries. That would bode poorly for Google and other companies who would see some of their online advertising revenue fall off the screen.

"Once marketers master the tools of Marketing 2.0," wrote Karp, "even a service like ViTrue will become an unnecessary intermediary."

---
Tags: , ,

Add to | DiggThis | Yahoo! My Web | Furl It

Bookmark WebProNews -



Receive Our Daily Email of Breaking eBusiness News


About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us