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Body Snatchers Invade AOL
AOL subscribers continue to jump ship like seaborne lemmings as Time Warner reports the ISP lost over 3 million customers last year. A string of disappointing years totals to 8.1 million lost subscribers since 2002.
The bright side, says Time Warner, is that AOL brought in $81 million in advertising revenue in the first quarter, an increase of 26 percent. That increase in revenue could not make up for, however, the $236 million loss due to 835,000 subscribers looking elsewhere since the previous quarter. Overall, revenues declined 7 percent to a flat $2 billion.
AOL boasted 26.7 million subscribers in September of 2002, according to consumeraffairs.com. The steady year-over-year mudslide has plummeted subscriptions to 18.6 million as of March 31, 2006.
The news isn't any better from across the Pond. In Europe, AOL lost 147,000 members last quarter, and 452,000 for the year, bringing total membership down to 5.9 million.
According to Watley Review (spoof), the loss of subscribers may be due to fewer people being "unclear as to what the internet is, or what benefits to expect from an online account." Hopefully, since 2004, many of them have realized they actually need a computer to use the service!
Tag: AOL |
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About the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.
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Jason Lee Miller
