Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Rocketboom Finds PodZinger For Search

David A. Utter
Staff Writer
Published: 2006-05-02

WebProNews RSS Feed


The popular Rocketboom video blog reached a point where it needed a more robust search feature, and partnered with PodZinger to fulfill that function.

With Rocketboom enjoying an audience of 350,000 podcast subscribers following host Amanda Congdon and her daily tech topic coverage, Rocketboom has built up a sizable library of videos. New subscribers who wish to find older videos will be able to do so as part of its partnership with PodZinger.

Along with the improved search capabilities, where PodZinger can index each word of a video, it also adds to the revenue possibilities for video creators. PodZinger said it uses speech-to-text technology to create a text index of the audio, which enables users to find content anywhere within podcasts and jump directly to the point where their keyword is spoken.

The partnership will enable advertisers to place contextual ads in videos like the three-minute dailies Rocketboom and Congdon create. Then, PodZinger will help create additional inventory for advertising.

As an example of the attraction related to making more ad inventory, ATM and photocopy vendor TRM paid $40,000 for a spot on Rocketboom, and outbid companies like eBay to do so, PodZinger said.

"As television viewers increasingly turn off their sets in favor of watching videos on the Internet, advertisers must follow these viewers and adopt new methods for delivering their messages," said Alex Laats, president, PodZinger. He feels the contextual opportunity presented by Rocketboom's licensing of PodZinger helps "strengthen their own brand and user experience."

---
Tags: , ,

Add to | DiggThis | Yahoo! My Web | PreFound.com

Bookmark WebProNews:



Receive Our Daily Email of Breaking eBusiness News


About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us