Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

ABC, EBay Make Reality Show Happen

David A. Utter
Staff Writer
Published: 2006-04-21

WebProNews RSS Feed


With a working title of "Make It Happen," a reality show to run on ABC will feature families selling off a variety of items on eBay as they try to raise cash for fulfilling a family dream.

Ever since "Survivor" debuted one summer and kicked off a slew of reality programming that persists to today, TV networks have ate up the concept, particularly since they pay relatively little money to the people who appear on them, as compared to the casts of successful, long-running shows like the recently ended "Everybody Loves Raymond" or the still-popular-in-reruns "Seinfeld."

The latest concept features people trying to earn money for themselves through eBay auctions. You have to give it to Hollywood, really. MediaPost reported on the forthcoming summer series, which will air twice a week on ABC.

No dreams are "too quirky, exciting, or outrageous," unless they involve home or personal makeovers, or surgeries. Those are prohibited under the terms of the nationwide search for participants.

Those families, with the help of expert appraisers, will cull through their collected items for ones that could garner lots of bids and interest from eBay's millions of registered users. An episode will air on Monday to introduce families and their dreams, and bidding will start for the items they put up for auction.

On Fridays, they will watch the "live culmination" of the bidding action for those items. MediaPost has more on this:

The show is expected to serve as a marketing vehicle for eBay through brand integration in the content, the show's role in driving traffic to its site, and favorable PR as eBay plays a role in helping endearing families fulfill their wishes.

To make this work, eBay may have to address a couple of issues that long-time users of the service will immediately think of as potential show-stoppers: shill bidders and auction snipers.

It's likely eBay can handle the shill bidders should they aggressively choose to do so, especially if those bidders are ones with a history of doing so. New shill bidders who are unknown to eBay's security people could cause some havoc.

The auction sniping issue could be very problematic. Veteran bidders have learned to use services or software that hits auctions with bids in the last seconds they run; sellers in turn have increasingly switched to Buy It Now auctions instead of risking a low-ball ending price from a sniped auction.

Snipers have ruined countless auctions for sellers and buyers, because they prevent bidders from boosting up prices to where sellers can earn a better profit. If the series proves popular, sniping may not be an issue because the reality show auctions may draw sustained traffic and bidding to make sniping less likely to succeed at a basement price.

For families who want to travel, or restore the environment, or even save their companies, Make It Happen could deliver the type of happy endings that Hollywood likes best.

---
Tags: ,

Add to | DiggThis | Yahoo! My Web | PreFound.com

Bookmark WebProNews:



Receive Our Daily Email of Breaking eBusiness News


About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us