Welcome to WebProNews Breaking eBusiness and Search News 
Advertise | Newsletter | Sitemap | News Feeds News Feed  
  WebProNews Search Part of the iEntry network iEntry inc.  

Link Building And Dangerous Heights

David A. Utter
Staff Writer
Published: 2006-04-19

Verticals may be the place to be for a particular business, but Eric Ward warned attendees at a WebmasterWorld PubCon Boston session to beware of flying too close to the Sun.

Editor's Note: When it comes to SEO and SEM, one subject is almost guaranteed to draw a nice amount of conversation: link building. Many of you understand the importance of such a task and it's always good to hear what the experts are saying. Take a look at what Mike and Dave offer and share your thoughts at WebProWorld.

Mike McDonald shared The Fear webmasters should have when it comes to building quality links for a site. Those were the topic of the session, Link Building Campaigns.

When building, beware the dizzying heights of verticals. Ward observed that the more vertical one goes when linking, the less likely the site will have a significant PageRank.

Ultimately, Ward does not worry about search engines when link building, and does not let them dictate his linking strategy. "People focus too much on what the engines think about their link," he said.

Mike Grehan of Smart Interactive referenced Jon Kleinberg's study on " Hubs, Authorities, and Communities" while discussing link building. He noted as others have that link building relies on quality, not quantity.

Anchor text still matters; search engines look at that as they attempt to discern what a destination may be about. Since search engines already "know" what they think is important, Grehan thinks it's important to use them to find authoritative link partners.

Bill Hartzer of Marketnet, Inc said the first order of business is to take care of internal links. Webmasters must use crawlable links with descriptive anchor text.

He also made note of a link to a particularly informative thread at WebmasterWorld, the sponsor for PubCon. That thread discusses link development and highlighted several tips Hartzer found useful.

The main point of link building should be to build connections with readers, not algorithms. By building an authoritative, quality site, the links will come. But they require work and commitment to get those sites to that state.


Add to | DiggThis | Yahoo! My Web | Furl It | PreFound.com

Bookmark WebProNews -

View All Articles by David A. Utter

Receive Our Daily Email of Breaking eBusiness News

About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

More top_news_top_news Articles

Contact WebProNews

TOP NEWS News Feed

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

  Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
  WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Recent Financial News

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us