Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Microsoft Wants To Own Relerank

David A. Utter
Staff Writer
Published: 2006-03-02

WebProNews RSS Feed

A trademark filing by an attorney on behalf of Microsoft for ownership of the term "relerank," a combination of relevancy and rank.

An opening salvo in Microsoft's bid to unseat Google as the top search engine may have been fired in mid-February. The trademark filing came to broader public attention via an entry by blogger Thomas Hawk.

In the trademark filing dated February 15th, Microsoft has plunked down $325 for a single international class as noted in the filing:

International Class 009: computer software for organizing, displaying and managing search results from computer search engine software

Hawk speculated in his post it could have something to do with erstwhile Microsoft acquisition target Claria, which owns a search product called RelevancyRank. That product is described as one that "evaluates what searchers do once they see the links displayed."

If the technology were that impressive, Microsoft would have proceeded with its purchase of Claria last year, and disregarded criticism of the deal with the company once best known for its Gator adware history.

The filing sounds more like Microsoft indulging in some parallel development. Perhaps they have quietly licensed RelevancyRank and asked Claria to suppress it until this summer. That doesn't seem to fit Microsoft's normal modus operandi of either building it or buying it.

Let's speculate a bit further. IBM's UIMA technology became openly available last summer, not long after Microsoft decided to back away from the Claria deal publicly.

While the company reconsidered the deal, an engineer may have been tracking the project and alerted the higher-ups that maybe they could use UIMA to accomplish what Claria could deliver, minus the $500 million price tag.

Instead of paying $500 million, they pay $325 to trademark a similar phrase and assign some engineers to get to work on integrating UIMA and MSN Search. The project proves so successful internally that Microsoft Europe president Neil Holloway can't help but brag about knocking Google off the search mountain.

How is that for a hypothesis?


Drag this to your Bookmarks.

Add to | DiggThis | Yahoo! My Web

Receive Our Daily Email of Breaking eBusiness News

About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us