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Apple Prepping Movie Service

David A. Utter
Staff Writer
Published: 2006-03-02

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Feature-length films could be a click away from iTunes users if the company moves forward with a plan to offer on-demand movies, as hinted at in a survey from a California firm.

A survey making the rounds from a market research firm called Coyote Insight appeared at AppleInsider. The survey focused on an "iTunes movie service" for on-demand movies and downloads.

Broadband access and a monthly subscription fee would be required for the service as described in this survey. One part of the online questionnaire recounted in the article also makes Apple's recent announcement of a new Mac mini with the ability to show content on a television much more interesting:

"This iTunes service would provide access to 1,000 movies on demand which can be downloaded to your computer and, in turn, to your video iPod if you have one, or even your television if it is connected to your computer," read a description early in the survey.

"You would have access to 1,000 movies including new releases like 'The Incredibles', 'The Pacifier', and 'Fightplan' as well as your favorites from the past," the description went on to read. "Watch as many movies as you want, as often as you want -- all commercial free with no charge per view."

Users surveyed were asked to rate the service as described, and to rate a $9.99 monthly fee for it. Also, an option to purchase a movie for download, but no burning to DVD, for $12.95 was offered. The report noted this could be an alternative model that would be more acceptable to other movie studios.

That $12.95 price came up again in the survey, as a suggested monthly subscription that also allowed DVD burning. If Apple were to adopt such a pricing model with burning permitted, that could drive more demand for those new Mac minis CEO Steve Jobs announced on Tuesday.

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About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

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