Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

SES NY: Thinking About The Future

Mike McDonald
Staff Writer
Published: 2006-02-28

WebProNews RSS Feed

I was in the 'Search Pundits' session this morning here at Search Engine Strategies in New York. Basically, you had Robert Scoble, Matt Cutts, Jeremy Zawodny, Zia Daniell Wigder and David Vise sitting up front with Danny Sullivan moderating questions from the audience.

One of the more noteworthy responses, I thought, had to do with a question to the effect of 'where did the panel see search in the future'. Sure it's a bit open ended, but Danny's response struck me as particularly poignant. Largely, I suppose, since I'd heard him say something similar at a past SES (Chicago maybe) and since then I've really realized how right he may be.

The gist of the response was basically that the SEO game is changing right before our eyes. The long running race to be the number one result in a major engine web query is on the verge of changing course rather dramatically (and quicker than some folks may think).

For example, just check the Yahoo! result for a basic query 'new york hotels' and the same in Google and finally in MSN... What's the number one result? Well if our definition of number one is the first non paid listing, it's the local result in all three engines. Point being, the actual traditional organic results we've all been working on optimizing over the years are moving further and further down the page. On my screen resolution, my Yahoo query has so much stuff before the traditional organic results that I only actually see the first two before I have to scroll.

Danny speculates that we are probably closer than a lot of us may realize to the day where a basic query result pages is going to actually look a lot more like this one than what we're accustomed to. Adding the personalization component where result sets can be essentially edited by the individual end user and you muddy the waters even further.

So I guess the food for thought is, are you ready for this kind of shift? Does anybody have any doubt that things on the search landscape are on the verge of some fairly dramatic changes? How will these things impact your SEO strategies?

Add to | DiggThis | Yahoo! My Web


Receive Our Daily Email of Breaking eBusiness News

About the Author:
Mike is a manager at iEntry. He has been with iEntry since 2000.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us