Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Blog Readership Down, Influence Up

David A. Utter
Staff Writer
Published: 2006-02-23

WebProNews RSS Feed


Nearly ten years after blogging began in earnest, the readership of blogs among Internet users ranks well below other activities those users do online regularly.

"You still wake up sometimes, don't you? You wake up in the dark and hear the screaming of the lambs."
-- Hannibal Lecter foreshadows the reaction of every non A-list blogger upon learning they will never gain riches or fame from their blogging efforts.


If polling research firm Gallup's latest report applies to the Internet at large, a good number of people read blogs. Their numbers appear to be flat or declining though, based on their activity in 2005.

A scant 9 percent of users read blogs frequently, with 11 percent reading them occasionally. Out of the thirteen activities Gallup measured in its poll, reading blogs finished dead last. Email rated first, followed by checking news and weather, shopping, and planning for travel.

While readership may be leveling off, the influence of top blogs has increased. The poll noted an opposing viewpoint bloggers will likely advocate, as the Chicago Tribune reported:

"[M]any bloggers will argue that the influence of blogs is immeasurably greater than their readership statistics would suggest," Gallup says, "because of the disproportionate influence they have on opinion leaders, political insiders and modern news media."

The Tribune also cited Daniel Gross' article at Slate on a possible blog bubble waiting to pop. Among the warning signs is AOL's $25 million deal to buy Weblogs Inc. The purchase has been derided in some quarters as AOL buying the hugely popular Engadget blog for that price with the rest of the Weblogs Inc network along for the ride.

The truth seems to be at one remove from the blogosphere. While the direct readership of blogs may be flat, the indirect readership via the influence Gallup acknowledges means a few blogs will have staying power and enough strength to remain viable for a while longer.

---


Drag this to your Bookmarks.

Add to | DiggThis | Yahoo! My Web



Receive Our Daily Email of Breaking eBusiness News


About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us