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Google Makes Measure Map A Statistic

David A. Utter
Staff Writer
Published: 2006-02-14

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The Measure Map team has joined Google, bringing their blog stat/web analytics to the search advertising company and asking bloggers to request an invitation to join the service.

Measure Map is currently in alpha testing, and looks like a lite version of Google Analytics, judging by the screenshots of the tool on their website.

Avid cyclist Jeffrey Veen from the Measure Map team blogged about the transition from working with Adaptive Path, which sold Measure Map to Google, to becoming a Googler himself; he called it "an exciting validation of the user experience work" he had accomplished with Adaptive Path.

The service takes a friendly visual approach to delivering blog stats to its users. Its look-and-feel should be less intimidating to new or casual bloggers who just want to see how many visitors came to the blog along with other stats like inbound links used, number of comments left, and how many posts on the blog had visitors.

Now, Google has to address the same issue with Measure Map that it encountered with the enthusiastic response to the release of the free version of Google Analytics - supporting the service. Measure Map appears to provide fewer stats than Google Analytics, which should mean less data to parse and store on Google's servers.

However, Google has learned from its experience with Analytics, and there is no wide-open signup process for Measure Map. Like Analytics, Measure Map requests interested users to leave an email address and promises to get back to them with an invitation.


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About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

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