 |
Breaking
eBusiness and Search News |
|
 |
Internet To Lead Ad Gains In ‘06
Internet advertising is forecasted to turn in the largest gains in 2006, part of a triad of growing ad markets including Hispanic Network Television and Cable Network Television, according to a full-year prediction by TNS Media Intelligence.
Though boosted by the Winter Olympics and a surge of political advertising for the mid-term 2006 elections, projected performance for each of these media is expected to lag 2005 levels. Most of Olympic and election spending will benefit Network Television and Spot Television, lifting those categories above 2005 levels.
TNS Media Intelligence projects that Television media will achieve a 43.7% share of total measured ad spend in 2006, followed by Magazines (20.5%); Newspapers (19.9%); Radio (7.5%); Internet (6.0%); and Outdoor (2.4%).
But as far as gains go, the niche markets will win out.
"All leading categories of media will register growth in advertising spending, with Hispanic Network Television, The Internet and Cable Network Television showing the strongest absolute gains," said Steven J. Fredericks, President and Chief Executive Officer, TNS Media Intelligence.
Total U.S. advertising spending is expected to increase 5.4 percent in 2006 to $152.3 billion. The solid increase follows the estimated growth of 3.0 percent in 2005, as the U.S. economy continues on a stable course.
Receive
Our Daily Email of Breaking eBusiness News
About the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.
 WebProNews RSS Feed
More Top News Articles
Contact WebProNews |
|
|
 eBUSINESS
RESOURCES |
|
|
 |
|
| About
WebProNews |
WebProNews is the number
one source for eBusiness News. Over 5 million eBusiness professionals read
WebProNews and other iEntry business and tech publications.
WebProNews provides real-time coverage of internet
business.
Free Email Newsletters:
|
|
|
|
Jason Lee Miller
