Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

When Doc Searls Blogged Jonathan Schwartz

David A. Utter
Staff Writer
Published: 2005-12-14

WebProNews RSS Feed

Sun Microsystems president and COO Jonathan Schwartz and Linux Journal senior editor Doc Searls chatted at a morning Syndicate Conference session; it was a watershed moment in the ongoing discussion of blogging and business.

WebProNews publisher Rich Ord covered the chief executive blogger for Sun during his morning talk. Do you blog for your business like Schwartz does? Post your thoughts at WebProWorld.

Intranets are going to die, Schwartz said as he and Searls turned their chairs to face each other and chat during his morning keynote address to Syndicate Conference attendees. And blogs are going to replace intranets.

Schwartz knows blogging. He's arguably the highest-placed corporate executive who blogs on a routine basis. Beginning to blog was a natural extension for a technology company like Sun, too.

"Imagine a company that had email the day it started 24 years ago. There has always been connectivity at Sun. So, when blogs took off there was never a discussion of whether we should do this ... just how," Schwartz said.

He cited blogging as playing an enormous part in rebuilding Sun's reputation. The company, like many others, suffered greatly during the dot-com crash. Only recently has Sun begun to ascend again.

(As to why Schwartz has comments disabled on his blog, he responded to that question from ZDNet's David Berlind by stressing the multiple responsibilities he has already.)

Blogging, like Sun's newest products, is made for the web. And demand for Sun's products has greatly increased. To make the rise in blogging work well for Sun, Schwartz said transparency has been a factor, but authenticity is the key.

Without a clear look into a company and how it functions, there is no trust. To Sun, Schwartz noted, authenticity is vital to that trust. People have accepted that trust; the open source version of the Solaris operating system has had its license downloaded 3.6 million times in the six months it's been available under Sun's, CDDL terms.

In discussing Sun, the temptation to discuss one particular collaboration partner, Google, was too much to resist. Schwartz simply answered a question about an example of the Sun/Google relationship by saying both companies want to serve their markets.

Despite the collaboration, Schwartz has some uncertainty when it comes to online advertising, which has richened Google by billions of dollars. Schwartz said he didn't think advertising has been the revenue model for the Internet. Sun doesn't sell ads yet is still a multi-billion dollar business.

"There won't be one panacea business model," Schwartz said.

Add to | Yahoo My Web

Receive Our Daily Email of Breaking eBusiness News

About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us