Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Search Sophistication (Or Lack Thereof)

Jason Lee Miller
Staff Writer
Published: 2005-12-13

WebProNews RSS Feed


So I'm an Aristotelian pretentious egghead iconoclast jerk. Sue me. But at the end of every year when various media rehash what was on the collective mind of my compatriots, I tarry near weeping-okay, so that's dramatic, but have you seen what the kids are searching for on the Internet these days? Don't say porn.

"Paris Hilton generated more searches than any other search term this year, as she consistently finds ways to stay top of mind with web users," said Dean Tsouvalas, writer of The Lycos 50, a review of the top search terms for 2005.

Okay, do say porn.

Both Lycos and America Online released their versions of the top search terms of 2005 with different words, but the same message that reinforces what marketers, journalists, and mass media types have known forever-blood, boobs, and bankrolls rule.

Lycos' Top 10:

1. Paris Hilton
2. Pamela Anderson
3. Britney Spears
4. Poker
5. Dragonball
6. Jennifer Lopez
7. WWE
8. Pokemon
9. Playstation
10. Hurricane Katrina

AOL's Top 10:

1. Lottery
2. Horoscopes
3. Tattoos
4. Lyrics
5. Ringtones
6. IRS
7. Jokes
8. American Idol
9. Hairstyles
10. NASCAR

Should I wax philosophical about values and youth and greed and pop culture? Nah. I'll leave that for Aristotle.

"The masses are asses," he said in a rough and paraphrased translation I once heard. That'll do, I think.

Between September 2004 and September 2005, searches per searcher spiked from 28.7 to 40.2, according to Nielsen Net/Rating's Jon Stewart. Up to 40 percent (62 million) of those searchers typed in URLs (www.sitetheywanted.com) into a search box.

"The search box is so prominent, people just feel compelled to type something in there," said Stewart at the Search Engine Strategies Conference in Chicago. That's a nicer way of saying many have the Internet skills of a brain-damaged spider monkey.

Nielsen's metrics fall in line with Pew Internet's data that suggest search usage increased by 55 percent over a 15-month period.

So more people are searching more often and not only know less about how, but aren't exactly searching the expanse of knowledge out there. Maybe Google should reevaluate its goal of indexing the world's information, nobody's looking for it anyway.

For the first time in three years, searches for information on the War in Iraq didn't make the number one news event, dropping by 90 percent.

"Searches for President George W. Bush also decreased 82 percent, with the president dropping from number 81 in 2004, to number 359 this year, generating less interest online than Scooby-Doo," said Tsouvalas.

Well, at least they're searching for the wrong stuff on the right engine. With 5.1 billion search queries entered in October, over 47 percent were using Google. Yahoo, MSN, and AOL brought in nearly 40 percent together, leaving just around 3 percent for AskJeeves and the rest.

There is a bright spot here. Lycos says searches for The Simpsons dethroned American Idol this year. Mmmmm, Donut.

Receive Our Daily Email of Breaking eBusiness News


About the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us