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Wonder Which Demo Napster’s Shooting For?

Jason Lee Miller
Staff Writer
Published: 2005-11-21

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Um…[the writer wipes the sweat from his brow and tries to find the words]…um…have you guys seen the new Napster promo? Um… [heavy breathing has yet to subside as the writer grasps for some semblance of linguistic fortitude] Um, stripper…um…very, very hot…you guys hot?

"30-second previews leave you wanting more?" asks a bunch of white letters after the lingerie-clad model, whom we were sure was going to ask for an AdultCheck ID, finishes her dance to a Cream song. [The writer restrains himself from making crass puns]

The viral marketing promotion can be found through a UK website where you can "Get The Whole Thing."

WARNING: If you suffer from a heart condition, shortness of breath, or are pregnant and nursing, you should avoid this promotion.

Om Malik believes the campaign is a desperate attempt of Napster, who just upgraded their download quality to 192 kilobits per second, to keep up with market dominating iTunes and Real. And for some of us, it just may work.




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About the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.

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