Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Analytics Firms Respond To Google

David Utter
Expert Author
Published: 2005-11-15

WebProNews RSS Feed

Once Google discarded the Urchin label, renamed the service Google Analytics, and ended the fees it charges, several firms felt the ripples of the search engine company cannonballing into their swimming pool.

Though San Diego-based Web Side Story pointed out its core business is in five-figure sales of its analytics software to large enterprises, investors responded to the Google Analytics announcement by pushing shares of the company down in afternoon trading.

One analytics market leader, WebTrends, noted Jupiter Research's observation on how Google's entry "may change the Web analytics landscape and affect the analytics vendors long-established in the space." The company provided a comment from its CEO and president Greg Drew today:

"Our customers know that enterprise organizations require more than just a set of reports to measure a campaign or understand site traffic. Marketing analytics are mission-critical and enterprise customers need a consultative organization that helps them turn insight into action to improve their business results, which requires industry expertise and services, solution flexibility and organizational trust…

An executive from another analytics firm was downright sanguine about Google freeing its product:

Michael Stebbins, VP Marketing for analytics firm ClickTracks, said: "Google is the rising tide that raises all the web analytics ships.The announcement to offer free analytics is a great validation of our market. We're thrilled they are opening the market's eyes to what web analytics can do today. At the same time, we need to put it in perspective: when Google offered Blogger it did not put other blogger platforms out of business. When the tide levels out, the web analytics tools that provide the most value for marketers will be the ones that thrive."

Receive Our Daily Email of Breaking eBusiness News

About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us