Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Google Ad Revolution Could Be Televised

David Utter
Expert Author
Published: 2005-10-31

WebProNews RSS Feed

If the search engine company has its way, Madison and Vine executives would be replaced by a login to AdWords.

"In America, you watch television. In Soviet Russia, television watches you!"
-- Yakov Smirnoff, via Wikipedia.

Google wants to watch you watch television too, and deliver ads based on who is watching a given show instead of the one size fits all approach of high-priced advertising firms in New York.

In the New York Times, Google CEO Eric Schmidt talked about the scattershot approach of TV ads, and how Google could improve on it:

"If we can figure out a way to improve the quality of ads on television with ads that have real value for end-users, we should do it," (Schmidt) said. While he is watching television, for example, "Why do I see women's clothing ads?" he said. "Why don't I see just men's clothing ads?"

BuzzMachine's Jeff Jarvis sums up all of Madison Avenue's fears in opposing the Google machine in the article. "For all of us to throw all our eggs in the Google basket is dangerous, because no one should have that much power," he said. The result would be a dramatic ad price drop because "Google commoditizes everything."

For the concept to work Google would have to go beyond its video search index to have all programming flow through it, pre-broadcast, so keywords can be picked out and pricing set in its AdWords service.

Then, Google would have to get access to TV viewers and their preferences, perhaps by purchasing TiVo and ramping up its partnership with Comcast to get into as many households as possible. Even with that, Schmidt's scenario of seeing advertising targeted to him would require the network "knowing" he's watching it at a given time.

The technologies for recognizing faces and matching the number of adults or children viewing an ad certainly exists. Whether people would accept that level of intrusiveness into their homes probably doesn't exist yet.

Receive Our Daily Email of Breaking eBusiness News

About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.

WebProNews RSS Feed

More Top News Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us