TiVo Goes Blogging
One of the most compelling technologies, digital video recording, finally gets a corporate voice; that voice belongs to one of its fans.
WebProNews touched on brand blogging recently. Now, TiVo has embraced one of its biggest fans and made her their blogger-in-chief. The TiVo Blog went online this week, announcing its arrival and a contest too:
My name is Nova. As a longtime TiVo® customer, I have been spreading my love for the TiVo® service far and wide by gently coercing (sometimes, flat out forcing) my friends and family to experience the fabulousness that is TiVo.
Well, here I am a few years later, such an aficionado that I've landed a position here at TiVo headquarters that gives me license to talk TiVo all day!
And just a quick tip: we are currently running a really exciting contest for someone to become the world's FIRST TiVo® Ambassador™. The lucky winner will receive $50,000 in cash and prizes, including a Mini Cooper and a once-in-a-lifetime invitation to help spread the word about TiVo!
Corporate America has varied greatly in its adoption of blogging. Some avoid it out of fear or lack of knowledge of the medium. Others, like Sun's Jonathan Schwartz have embraced it wholeheartedly. More companies could benefit from TiVo's example.
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About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.
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