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Classified Fight: Craigslist Bans Oodle

David Utter
Expert Author
Published: 2005-10-14

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Craigslist, in which eBay holds a 25% minority stake, has asked Oodle to stop scraping it for classified listings.

Oodle posted that Craiglist has requested Oodle not to include any more of their listings. "We'll miss Craigslist. They are clearly a good service and we're big fans. We are working to understand and address their concerns," Oodle wrote.

The change will have some impact on Oodle, as around 20 percent of their listings came from Craigslist. Oodle noted how it has good relationships with "99.9 percent of the other classified publishers in our index."

Classifieds represent one of the crown jewels in the battle for online advertising revenue, particularly in local search. It is thought that eBay wants to get further into that market, since they spent $149 million for a German auto classified web site in 2004.

Craigslist has been responsible for prompting people like Knight Ridder's Senior VP Hilary Schneider to acknowledge the online classified market, as she did in an interview with PaidContent.org:

Q: But wouldn't you concede that Craigslist has been a rude wake-up call for newspapers?

A: Craigslist is a fascinating phenomenon, and one of the things it has done is expand the market for person-to-person listings. We did some quantitative research, which showed that 40% of those looking to conduct person-to-person transactions primarily use non-traditional advertising methods, such as word-of-mouth, e-mail, fliers, etc.





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About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.

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