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Super Bowl Ads - Traffic And Search
The big game provided the starting point to push traffic from the commercials broadcast during the Super Bowl to online destinations. Not all of those big names took advantage of the buzz as they could have.
Directory: > Top News > Top News
Date: 2007-02-06
 
Abandon Social Media While You Still Can
Much has been made of the impact social media could have on the SEO industry, potentially providing an entirely new avenue in which to promote a business as well as opening up an additional method for generating inbound links to improve search rankings.
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Date: 2007-02-06
 
Spending Time On MySpace
When it comes to where US Internet users are spending the most time MySpace is the leader. The social networking site accounted for 12 percent of all time spent online in December 2006, according to Compete Inc.
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Date: 2007-02-06
 
Wal-Mart To Offer Movie Downloads
When it comes to pure, unadulterated retail, there are few stores that do it any better than Wal-Mart. The company has made a reputation in offering consumers a one-stop shop for everything from cereal to motor oil.
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Date: 2007-02-06
 
Technorati Closes Album On 2000 Bloggers
A link scheme designed to game the rankings at sites like blog tracker Technorati, along with other search sites, received a swift kick in the routers from the Technorati crew.
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Date: 2007-02-06
 
Social Network Gains New Partners
Social networking site Gather.com has partnered with three publishers and a record label to provide exclusive content for the site. The partners are Harvard Health Publications, Publishers Weekly, McGraw-Hill Professional and Columbia Records.
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Date: 2007-02-06
 
AOL & EMI Offer Free Music Videos
In a time where the pricing and distribution of online music and video is the object of a fair amount of scrutiny, there are companies looking for alternatives that will make the arguments null and void. The European divisions of AOL have and EMI announced an deal offering streaming music videos through an ad-supported model.
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Date: 2007-02-06
 
E-Commerce & Reputation Management
The Internet is an informational repository with seemingly immeasurable limits, and as such anything you say in cyberspace will most likely be accessible at the click of a mouse for decades to come.
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Date: 2007-02-06
 
Social Networking And Marketing
Makovsky + Company, an independent global public relations firms has launched Online Fluency, a practice focused on applying the techniques of social networking to business-to-business marketing.
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Date: 2007-02-06
 
India Unhappy With Google Earth
The popular Google Earth application has drawn scrutiny in India due to the striking accuracy of the satellite footage provided to its users. At the country's request, Google will blur the locations of key government offices, implementing other camouflaging strategies as well.
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Date: 2007-02-05
 
How Long Can E-Commerce Growth Last?
In 2006, spending online increased by twenty four percent, a sizable margin to be sure. The numbers for online retail keep climbing, but do the signs point to a plateau somewhere in the near future? Or will the growth of online spending continue to skyrocket at this fast pace?
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Date: 2007-02-05
 
Apple Inc, Apple Corps Reach Agreement
The exclusion of The Beatles' expansive library from iTunes has been a thorn in the side of Apple Inc. ever since the launch of the digital music marketplace. Today, the two companies bearing the moniker of "Apple" reached a settlement that could open the door for John, Paul, George, and Ringo to make their way online.
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Date: 2007-02-05
 
Yahoo and Microsoft Indexing Blogs Poorly
I just got done reading an interview with Larry Cornett, Director of User Experience Design at Yahoo and Kathryn Kelly, Director of PR for Yahoo! Search over at search engine land.
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Date: 2007-02-05
 
Google Waxes Poetic On Click Quality
Invalid clicks have been a concern in online advertising for years upon end. As part of Google's search marketing services, the company has formed a Click Quality Team to answer questions and address potential and existing concerns surrounding click fraud.
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Date: 2007-02-05
 
Google Testing Left Side Tabs?
Yesterday when I was searching Google on my partner's laptop, I noticed down the left side of the search results the tabs that are normally displayed horizontally on the home page:
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Date: 2007-02-05
 
Zibb Plans For B2B Success
General purpose search sites serve individuals well, and the whole concept of effective search has done more than any other software approach to make the World Wide Web more useful to people. Businesses need a little more than they can get from the biggest Internet search names.
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Date: 2007-02-05
 
Yahoo Switching to Panama Platform Today
Monday February 5th, 2007, will be a day that goes down in search engine history. At 3pm PST today, Yahoo will bring together 30 to 40 engineers and start migrating the old Overture pay-per-click platform over to the new "Panama" model.
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Date: 2007-02-05
 
Social Network For The Tourism Industry
The United Nations World Tourism Organization and WISekey have joined together to expand the use of traveler identification and authentication technologies. The collaboration builds on the Public Private Partnership agreement signed by UNWTO and Microsoft in 2006.
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Date: 2007-02-05
 
Princeton Signs On With Google Library Project
The list of libraries, foreign and domestic, that have agreed to take part in Google's Library Project is slowly but surely continuing to grow. Book searching with Google will now carry a touch of Ivy League sophistication as Princeton has agreed to take part in the efforts of the search company to digitize book content.
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Date: 2007-02-05
 
Asia World's Largest Internet Market
Research and Markets has released "2006 Asia Telecoms, Mobile and Broadband Market Overview" which contains information on the trends and developments in telecommunications, mobile, Internet, broadband and broadcasting for the Asian region.
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Date: 2007-02-05
 
Yahoo: The Social Search Engine?
There's no denying that Google is far and away the most visited search engine on the Internet, eclipsing Yahoo in terms of user base by quite a significant margin. Is it possible that Yahoo could make up some of that ground by leveraging itself as a niche search portal, specializing in social search?
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Date: 2007-02-05
 
Online Vehicle Listings With Video
CDMdata Inc., a Kelley Blue Book company, has signed a deal with SiSTeR Technologies, an online retail multimedia content provider that will allow dealers to add short video presentations of vehicle listings to CDMdata customers.
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Date: 2007-02-05
 
Telecoms To Unite Against Google, Yahoo?
In what could be viewed as an "enemy of my enemy"-style situation, a number of telecommunications companies are reportedly banding together to challenge Google and Yahoo in the field of mobile search.
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Date: 2007-02-05
 
Lenssen Predicts The Evolution Of Search
Philipp Lenssen, the resident guru at Google Blogoscoped and a frequent WebProNews contributor, has looked far, far into the future, and he's sharing his predictions with the rest of us. They cover the next two technological "levels" of search, and even delve into the intriguing years "beyond."
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Date: 2007-02-05
 
Manning, Shakespeare Share Ask Spotlight
People in and around the Indianapolis area will appreciate the latest update to Smart Answers at Ask.com. As for Bears fans like our managing editor Mike McDonald, maybe you should stick to searching for Shakespearian tragedies instead.
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Date: 2007-02-05
 
Digg Will Bury Top Users Feature
As the popularity of Digg has grown through the social media landscape, so have the efforts of those looking to game the system. Digg founder Kevin Rose addressed this controversial issue in his latest blog post.
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Date: 2007-02-02
 
Sports Illustrated Gets Social
Time Inc.'s Sports Illustrated Group has signed an agreement to purchase sports oriented Web site FanNation.com from Sports Technologies, Inc. The site aggregates sports information and allows users to generate content.
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Date: 2007-02-02
 
Google Adds Video Sharing To Orkut
Ever since Google's widely publicized acquisition of YouTube, video enthusiasts have been chomping at the bit to see how the search giant would integrate the video-sharing site into the framework of its proprietary services. It appears that Google has chosen Orkut for its first YouTube mashup.
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Date: 2007-02-02
 
AdCenter Scoffs At Panama
Anything Yahoo can do, Microsoft already did. In Microsoft's opinion, they are doing it a lot better than Yahoo and think the portal will just keep on playing catchup when Panama arrives to take on adCenter.
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Date: 2007-02-02
 
User-Generated Content In Mainstream Media?
Content sharing sites such as YouTube have become effective platforms for many aspiring performers to showcase their talents to the world. It seems that now mainstream journalism is beginning to embrace the cultural phenomenon of user-generated content as the next step in the evolution of mainstream media.
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Date: 2007-02-02
 
Way To Go, SEO!
Contextual advertising has performed well for lots of marketers, but behavorial targeting for ads has started to surpass it in terms of performance. Both of them lost some gains in the percentage of marketers benefiting best from them. Search engine optimization picked up what they lost. Oh, paid search lost a little bit too.
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Date: 2007-02-02
 
Quality Score Hints From Yahoo
With the recent launch of the Panama platform, Yahoo is working to educate its advertising partners on new ways that ads will be ranked. Beginning February 5th, Yahoo will begin employing a ranking model basic on quality score, which will be calculated based on a number of factors.
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Date: 2007-02-02
 
Search Marketers Declare War On Pork
Pork may be like mother's milk to some, but a very few of them would confuse the two because, in general, people understand metaphors. Lawyers don't. Lawyers don't get metaphors, even if they did really well on the analogies portion of their LSATs. Search marketer Jennifer Laycock suddenly finds herself trying to teach this subtle nuance of language to lawyers, and the entire SEM community is her assistant.
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Date: 2007-02-02
 
ComScore & New Social Media Metrics
Statistical data has been the driving force in determining audience size, time on site, ad clicks, page views and any other element that could possibly be tracked. These metrics, however, have proven to be inconsistent at best as the way websites, especially social media sites, are developed, implemented and consumed has evolved.
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Date: 2007-02-02
 
Viacom Orders YouTube To Pull Clips
YouTube is involved in another showdown this time with media giant Viacom who is demanding that the video sharing site remove over 100,000 clips that are owned and licensed by the media company.
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Date: 2007-02-02
 
Mozilla Moves To China
I came across an interesting fact today: "The Chinese name for red panda is hunho or firefox, due to their colour and similar size to a fox." So . . . would the Chinese associate Mozilla's Firefox browser with a panda bear, despite the fox logo? We'll soon find out, as Mozilla has announced plans to open a corporate office in Beijing.
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Date: 2007-02-02
 
A Nutty Online Super Bowl Campaign
Another company is using the Internet to launch their advertising campaign for the upcoming Super Bowl. Diamond Foods has a pre-game online promotion that focuses on Emerald nuts and uses entertainer/actor Robert Goulet.
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Date: 2007-02-02
 
Our City: The New Yahoo Local?
It's only in beta - and the only version that's currently available is geared towards the Indian market - but a potential replacement for Yahoo Local has been spotted. Called "Our City," Yahoo describes it as "a dynamic representation of content created by you and everyone else," adding, "[t]here is a lot to Explore and Share."
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Date: 2007-02-02
 
Dolphin Stadium Sacked By Hackers
Do not visit the Dolphin Stadium website. It's been hacked with malicious code placed on the server, as security firm Websense Security Labs discovered.
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Date: 2007-02-02
 
Yahoo Has More Staying Power Than Google
Much criticism has been heaped upon Yahoo as the company continues to lag far behind Google in terms of search market share. Those critics, however, might be surprised to find out that Yahoo users actually spend more time on site than those who frequent Google's online offerings.
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Date: 2007-02-01
 
uBid.com Delivers Unique Super Bowl Ad
How far would you be willing to go to score two 50-yard line tickets to the Super Bowl this year? For one Chicago Bears fan the answer is apparently pretty far. Jennifer Gordon is offering the space on her nearly nine month pregnant belly to be used for advertising in exchange for two tickets to the big game.
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Date: 2007-02-01
 
Tagging: 'Next-Stage Search Phenomenon'
Though currently only seven percent of Internet users tag content on a daily basis, tagging is expected to grow because of its sheer utility - maybe even at the expense of the now quite old-world categorizing ways of the Dewey Decimal System. Internet search as we currently know it is also expected to change as a result of people-powered indexing.
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Date: 2007-02-01
 
RIAA Countersued, Plot Thickens
The Recording Industry Association of America (RIAA) has been relentless in its pursuit of those individuals found to be taking part in peer-to-peer music sharing. Numerous lawsuits have been filed by the RIAA, most of which are settled out of court for an arbitrary fee.
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Date: 2007-02-01
 
TechCrunch20 Announcement Raises Eyebrows
TechCrunch maven Michael Arrington and former Netscape head Jason Calacanis will team up to run the TechCrunch20 Conference, where tech startups will be highlighted based on merit instead of fees. Their choice of venue to announce the new show just happened to be the first day of DEMO, a conference that highlights startups and charges a hefty fee for them to attend.
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Date: 2007-02-01
 
Google Aggressive In N.C. Negotiations
Google recently announced plans to open a brand new server facility in North Carolina, a move expected to inject new life into the local and regional economy. The company's negotiating tactics, however, are now coming under scrutiny as state documents from the proceedings are now becoming available.
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Date: 2007-02-01
 
Custom Music From Web Based Virtual Composer
Steeprock Media, an audio production company focusing on broadcast recording and interactive media has launched Orpheus, a Web-based music library. The purpose of the library is to allow media producers to create customized music that will fit the specific needs of their projects.
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Date: 2007-02-01
 
Australia Hearts Google
Finally Microsoft gets to snicker at Google a little. Both companies planned Sydney flyovers for Australia Day to snag aerial snapshots of Australians doing Australian things. But due to a miscommunication between Google and Sydney air traffic controllers, the search company ended up a bit late to the prom.
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Date: 2007-02-01
 
Ask Has Seen Akira
As Ask.com drops off some new Smart Answers for the month of February, they also let out a cry of "Tetsuoooooo!" which of course can only be answered with "Kanedaaaaaaa!"
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Date: 2007-02-01
 
Yahoo Explores Brand Universes
When you look at the most popular launching points for Internet uses, Yahoo ranks right at the top of the list. As an informational portal, the site has carved out a niche that puts it second only to MySpace in terms of how much time users spend perusing Yahoo's various offerings.
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Date: 2007-02-01
 
SuperPages Adds Social Networks To Search
SuperPages.com wants local business reviewers and is willing to pay any amount of vanity for them. The online directory unveiled its "Reviewer of the Week" program, an effort to meld local search and social networks.
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Date: 2007-02-01
 
Six Web Companies Launch YouTube Channel
Six Internet companies have banded together in an effort to raise their profiles and have created their own Super Bowl ads, which they have uploaded to YouTube. Lacking the kind of budget it would take to air an ad during the game the half dozen decided to take a gamble and attempt to create a viral video campaign.
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Date: 2007-02-01
 
Google News: There Is No News
At WebProNews, we try to write about important and interesting things, but groundbreaking developments simply don't occur every day. There are times, even, when it seems like there's nothing to report. Google News is apparently experiencing a similar problem - earlier today, the site was entirely devoid of stories.
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Date: 2007-02-01
 
Online Advertised Jobs Take Seasonal Dip
Online advertised job vacancies saw a six percent seasonal decline from December to January according to The Conference Board Help-Wanted Online Data Series. For the year online advertised vacancies were up 12 percent for the nation as a whole.
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Date: 2007-02-01
 
Microsoft To Counter Apple With Zune Phone?
The buzz surrounding the announcement of Apple's iPhone has reached feverish proportions throughout the blogosphere in recent weeks. Not wanting to be left out of the smartphone party, rumors are now circulating that Microsoft is working on plans to develop its own Zune branded cellular phone.
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Date: 2007-02-01
 
Myspace Donates Sex Offender Database
MySpace.com partnered with Sentinel Tech that they are donating a Sentinel Safe database to the National Center for Missing & Exploited Children (NCMEC). The database, jointly developed by MySpace and Sentinel, enables websites identify, remove, and block convicted sex offenders from online communities.
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Date: 2007-02-01
 
Publisher Promotes "Wikinovel"
Penguin Books and De Montfort University have launched an intriguing new project that they've described as "an experiment in creative writing and community." The experiment's objective: for a large group of volunteer writers to create a single, preferably coherent novel. Oh, and the title of the "wikinovel" will be A Million Penguins.
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Date: 2007-02-01
 
Googler Fires Back At Click Fraud Report
Shuman Ghosemajumder dedicated two blog posts to blasting ClickForensics and its latest assessment of click fraud taking place in the pay per click industry.
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Date: 2007-02-01
 
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