What If Intelliseek Bought Technorati?
The more I think about Intelliseek, the more I think they'll either try to muscle Technorati out of their market or they'll buy 'em.
Intelliseek's BlogPulse Conversation Tracker is the sort of tool that I expected Technorati to build last year. In fact, I've joked about trying to build it myself using their API. (Could I sell it to them if I did?)
And the BlogPulse Trend Search is kinda cool too. Just for kicks, I did a Trend Search on the terms Yahoo, Google, and MSN.
If Intelliseek can provide a killer self-serve reporting and alerting system for business customers of all sizes, where does that leave Technorati in terms of paying customers?
I'm not saying Technorati is dead in the water--not by a long shot. But seeing a company like Intelliseek get serious about this tells you there's likely a big demand for such services. And I thought that was a market Technorati wanted a big piece of too.
This will be interesting to watch.
Update: As I just mentioned to friend via IM: "You can play with this for hours. It's like Alexa... for blogs."
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Jeremy Zawodny is the author of the popular Jeremy Zawodny's blog. Jeremy is part of the Yahoo search team and frequently posts in the Yahoo! Search blog as well.
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