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Scoble Speaks For Microsoft On A Media Issue
Robert Scoble, Microsoft's most well-known corporate blogger, is lashing out against The Register...
..Over an erroneous report that the new beta of Internet Explorer 7 (which is now available by the way) doesn't work with the Google and Yahoo tooolbars.
Scoble writes...
"It's interesting that many bloggers (both pro and amateur) have been giving me crud the past week or two for 'being fast to publish' and 'not calling sources to check on my reporting' but that the Register, a professional journalism outlet (they get paid for journalism, I do not) apparently didn't call our development teams to check into this report and get their side of the story. I wonder if Andrew Orlowski will link to my blog and correct his story because his report is HUGELY damaging here."
What's interesting here is that Scoble is the only one who's speaking for Microsoft on a media issue in order to prompt a retraction. This is a fascinating look at how one of the world's largest companies handles communications.
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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