Marketers Are Turning To Blogs For Online Ad Spending
Research out of Forrester is showing a growing interest to place advertisements on blogs and/or in RSS feeds. This should be no surprise, given the mainstream business coverage of blogs that has issued recently.
Of those surveyed by Forrester, 64% would be interested in advertising on blogs, while 57% would be interested in advertising through RSS. Both these figures represent more interest than advertising on mobile devices - this just shows which way the industry is set to grow.
Forrester estimates that total online advertising and marketing dollars will reach $14.7 billion for the 2005 year - that's 23% more than in 2004. Banners/sponsorships will grow 11% per year to $8 billion by 2010. We'll also see a large increase in spending for search engine marketing over the next few years, up to $11.6 billion by 2010. Online marketing spending is the only area of growth in advertising spending as a whole - so interest is definitely present.
By 2010, however, online marketing will only represent 8% of total ad spending. This is not to say that there will not be a lot of online marketing going on, but perhaps just that online marketing is less costly - an ad online will not run you into millions such as television would.
So, advertisements on blogs and in RSS represent a significant growth opportunity in the market. The also represent a very relevant opportunity to bloggers who want to monetize their blogs. As a recent professional blogger, this is something I'll be seeking for myself, as well as for others through my services.
Via ZDNet
Guest Author Arieanna Foley
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About the Author:
Darren Rowse is the founder of ProBlogger.net, a blog about the many ways of adding an income stream to blogs.
Darren owns and writes a variety of blogs including Digital Photography Blog and Camera Phone
Zone. He is also a co-founder of the Breaking News Blog Collective.
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