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You Want Fries With That IPod?

Kevin Dugan
Expert Author
Published: 2005-05-31

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We have two examples of how technology is being used to slow down fast food in the hopes it will bring more people into these restaurants and keep them there a bit longer. In both cases, music plays a large role in making these environments more appealing.

McDonald's is offering tunes for download and Kentucky Fried Chicken has a free digital jukebox that offers music based on location-R&B in urban locations and Top 40 in suburban stores. Disclaimer: Kentucky Fried Chicken is a client of my employer.

Starbucks is playing out a similar strategy. And, similar to my Starbucks post, I will wonder aloud if Ronald McDonald or Colonel Sanders will be sporting white ear buds anytime soon.

Side note: Chris Pirillo sees a much more interesting connection between fast food and high technology.

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About the Author:
Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.

Visit Kevin's blog: Strategic Public Relations.

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