Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Microsoft Is Dropping "My" Prefix From Longhorn

Nathan Weinberg
Expert Author
Published: 2005-05-31

WebProNews RSS Feed

Todd Bishop reports in the Seattle Post-Intelligencer that Microsoft is dropping the "My" prefix from user folders in Windows, starting with Longhorn.

This means no more "My Computer", "My Documents", "My Pictures", "My Chicken", or "My Severe Arthritic Thrombosis". Microsoft started the whole "My" trend with Windows 95, and has decided, ten years later, that "My" is sooo played, with widespread use in websites such as My Yahoo, My eBay, MySwitzerland, and My Invasive and Embarrassing Surgery.

In fact, the very pervasiveness of the prefix is one reason the company is moving away from it, said Jim Allchin, who oversees Windows and related areas as Microsoft's group vice president of platforms.

The company introduced the "my" prefix in part to give users obvious places for storing their own files, Allchin said. (Although users can rename the standard folders, and create their own, many tend to stick with the default Windows naming structure.) He acknowledged that the company also was aiming to make the experience more personal.

But now, the "my" prefix has become so ubiquitous in the technology industry that it's no longer the distinguishing characteristic the company hoped it would be. In part, Allchin attributed the situation to the tendency of software developers to adopt the common Windows terminology when making programs that run on the Microsoft operating system.

"People got carried away," Allchin said in a recent interview. "Anytime Microsoft does something, everybody wants to do it. … It became a worthless descriptor."

Another change in the upcoming Windows version, code-named Longhorn, could render even the newly named default folders moot for some users. A new Windows search feature will let people create custom "virtual folders" that continuously gather files and organize them automatically based on keyword, file type and other characteristics.

(via Brian Chin > Findory)

Reader Comments...

Receive Our Daily Email of Breaking eBusiness News

About the Author:
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

Visit the InsideGoogle blog.

WebProNews RSS Feed

More Articles

Contact WebProNews



Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us