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ITunes To Accommodate Podcasts

Shel Holtz
Expert Author
Published: 2005-05-23

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Steve Jobs, Apple's CEO, announced at the Wall Street Journal's "D3: All Things Digital" conference in San Diego that the next iteration of Apple's iTunes software will accommodate podcasts.

The new software is due in about 60 days.

Frank Barnako's Internet Daily quotes Mena Trott, co-founder of Six Apart Inc: "Current plans call for podcasts to be free downloads. Users will submit their podcasts and Apple will be hand picking the content it makes available to iTunes users." Barnako notes that Jobs' remarks followed a meeting with podcasting evangelist Adam Curry.

No changes to the iPod itself were announced, such as wireless capabilities. At least it's a first step and an acknowledgement by Apple that podcasting is worth some attention. Still, the approach contradicts the open nature of podcasting and will force most listeners to continue accessing podcasts the way they currently do, since the podcasts they listen to may not be available through Apple's screening process.

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About the Author:
Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.

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