Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

How Corporate Blogging Started At Microsoft

Fredrik Wacka
Expert Author
Published: 2005-05-20

WebProNews RSS Feed


In A Brief History of Corporate Blogging at Microsoft Korby Parnell tells his story about how corporate blogging started at MS...

"In the beginning, back in 2002 and 2003, no formal code of blogging conduct existed for Microsoft bloggers. There were few, if any, other companies that allowed its employees to blog. To top it all off, Microsoft has traditionally been a very tight-lipped company in the area of public relations. To this day, all executives receive special PR training upon joining the corporate ranks. It was the wild west. I don't think our legal department or public relations firm (WaggEd) had any idea what we were doing on blogs.gotdotnet.com or of how big and important a force we would soon become."

To me, there is a sense of simplicity every time Microsofters talk about blogging. They've made -- and still make -- a major contribution to the rise of corporate blogging, no arguments there, but many of them make it sound so... underground. A bit childish, perhaps: "Heh. Let's do this while the PR folks aren't watching".

Some of this are for obvious reasons in Naked Conversations too. Trevor Cook does a very good job of showing exactly that. He slaughters chapter 7 into bits and pieces. This partly summarizes Trevor's view:

"...PR has always been about getting information out in a way that advances the cause of the company. I can't imagine companies setting up blogs to get out information that damages their interests. Do you have examples of a company encouraging its employees to blog against the interests of the company, now that would be revolutionary."

Reader Comments...

Receive Our Daily Email of Breaking eBusiness News


About the Author:
Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.

Visit Fredrik Wacka's blog: CorporateBlogging.Info.

WebProNews RSS Feed

More Articles

Contact WebProNews

Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us