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H&K Urges PR Pros To Get Blogging
Hill and Knowlton, one of the biggest PR agencies in the world, has published blogging guidelines and is urging employees to get with it.
Niall Cook writes ...
Hill & Knowlton views personal websites and weblogs (blogs) positively. Blogs are powerful tools that are already influencing reputation. They form part of some much wider changes taking place in online media that will increasingly affect our business and our clients' brands. By experimenting with the medium - personally or on behalf of the company - our staff will learn more and be able to advise our clients better and more credibly.
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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