Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Do We Really Want CEO's Blogging?

Shel Holtz
Expert Author
Published: 2005-05-17

WebProNews RSS Feed


A letter to Business Week in response to the magazine's cover story on blogging asks...

"Is this really what we want our corporate leaders spending hours a day doing?"

Yes. Definitely.

In thinking this through, it's important to put a corporate leader's blogging efforts in context. Step back from the new technology and all the attention the software gets and consider what blogging is:

Communication.

Ask most CEOs what their job is, and they'll tell you that communication represents a massive part of their responsibilities. (I once heard a CEO say the letters stand for "customers, employees, and owners," the primary audiences with whom a CEO must be engaged. I liked that.)

Blogs represent a new channel for communication. Not the only channel, to be sure, but a new one that may be better, in some cases, than the older channels. Imagine a CEO who rejected the telephone as a means of talking with investors just because it was new and different!

Neville and I interviewed the chairman of Holland's Tulip Computers, who echoed this sentiment. His job, he said, was to communicate, and blogs provide him with a channel to do that more easily and in more of a two-way environment.

So, given that CEOs strategize the use of blogs as a communication channel that enhances or improves communication, yes, you bet. That's what I want my corporate leaders spending hours a day doing.

Reader Comments...

Receive Our Daily Email of Breaking eBusiness News


About the Author:
Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.

WebProNews RSS Feed

More Articles

Contact WebProNews

Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us