Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

IBM Creating An Army Of Evangelists

Neville Hobson
Expert Author
Published: 2005-05-14

WebProNews RSS Feed


Silicon Valley Watcher: Early next week IBM will introduce the largest ever corporate blogging initiative in a bid to encourage any of its 130,000 staff to become online evangelists for the company.

Tom Foremski's report today in Silicon Valley Watcher makes for very interesting reading.

He says IBM's plan comes hot on the heels of their Q1/05 financial results, which missed financial analysts' expectations and led to IBM announcing layoffs of up to 13,000 employees, with the majority of those lost jobs in Europe. Also see this ZDNet report with additional commentary.

Tom's report says that IBM hopes blogging could help stem further losses if it can galvanize employees into becoming an army of online evangelists for IBM's products and technologies. Employees will be taught what blogging is, and they will be guided on what is appropriate blogging content.

The goal is to help improve IBM's competitive position in key IT markets by having more of its tech gurus participating in online communities and discussions.

This huge-scale blogging plan is visionary, to say the least, but the goal must be regarded as extraordinarily ambitious. Mind you, imagine if only one percent of IBM's 130,000 employees become outward-facing bloggers - that's 1,300 new bloggers suddenly on the scene, about as many as Microsoft currently has in total (that was the number in March, anyway).

But we already know that IBM has been making strong moves into corporate blogging for some time. In early March, I posted commentary about their 2,800 internal employee blogs. I bet that number has increased substantially and geographically in the ensuing two months.

There are also the efforts IBM is making to categorize and tag content on their employee intranet, a behemoth site(s) with over five million pages. The goal there is clear - enable employees to more effectively find and use information, and enable them to assign attributes to information in a way that makes it easy and simple for others to find and make connections to and from it.

This is all about reducing costs, and improving workplace efficiency and employee productivity, as well as the obvious goal.

For the moment, a last word from Tom's report:

This type of evangelism through blogging can be extremely effective and potentially reduce advertising and marketing costs-a very large line item for most companies. Such savings could offset job cuts-the traditional way IBM and other tech companies reduce their costs.

Reader Comments...

Receive Our Daily Email of Breaking eBusiness News


About the Author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly an independent communication practitioner helping companies build dynamic relationships with customers, employees, shareholders and other key audiences and influencers. Visit Neville Hobson's blog: NevilleHobson.com.

WebProNews RSS Feed

More Articles

Contact WebProNews

Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us