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SEO Professional Style, From Danny Sullivan Himself

Robert Scoble
Expert Author
Published: 2005-05-13

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Danny Sullivan just wrote me this. OK, OK, Maryam, I'm coming, just one more post! Heh. Tried to post the below as comments, but the connection refused...

Robert, the first thing in SEO isn't changing title tags and getting links, though that's good advice (telling them to dump the images for actual text on the home page is good, as well).

The first rule of SEO is know your message -- IE, how are people searching for you. Is anyone actually searching for "silicon valley law firm." Computer says no. Or at least Yahoo's keyword research term says no. Check it out here: http://inventory.overture.com/d/searchinventory/suggestion/.

In contrast, I see nearly 7,000 people searching for "intellectual property law" and 700 specifically looking for a firm that does this. Since the firm serves both US and international markets, getting top ranked for "silicon valley" isn't exactly the key selling point.

If they are going geographically, san jose law firm pulls in nearly 400 queries per month.

I know, that's not SEO, blogger-style. It's SEO, SEO professional style :)

Don't know who Danny Sullivan is? He's the SEO Guru who does the excellent SearchEngineWatch.

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About the Author:
Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net's Vice President of Media Development.

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