Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Cell Phone Text: A New Approach

Shel Holtz
Expert Author
Published: 2005-05-09

WebProNews RSS Feed

Being a proud and dedicated early adopter, I read a couple books on my Palm when Palm-enabled books first became available.

I didn't like it. The constant scrolling was particularly troublesome; it was sometimes downright nauseating. (I guess that could have been the book making me queasy, but I don't think so.) The text was tiny; if I enlarged it, I had to scroll even more. I finally dismissed the idea of reading lengthy text on the Palm, and now that my Palm is integrated with my cell phone, the screen is even smaller and the notion of reading long articles or books even less appealing.

But I just finished reading about BuddyBuzz, and I'm willing to give it another try.

BuddyBuzz is a new service based on a technique for delivering text to cell phone screens one word at a time. This technique is called Rapid Serial Visual Presentation, or RSVP. According to the piece in the San Jose Mercury News, "it quickly flashes words on a screen one at a time. The streaming process lets you stare at the screen and just absorb the text, without having to shift your eyes back and forth. The technology also allows the typeface size of text to be larger because just a word at a time is on the screen."

"At first, it seems kind of staccato,'' Fogg said. "But once you move the speed up, to about 400 or 500 words (per minute), it feels like a stream. And it forces you to focus on that stream. And pretty soon that stream starts recompiling itself in your head as information. There's this sensation where you're just staring at the words and you get it.''

Learning to read in RSVP takes practice. And research on the technology is mixed. Some users find they can read more content with less eye strain. Others, though, don't like losing control over the reading experience and not having the ability to jump around within the text.

I'll report on it after I try it out. While it's an easy install on most phones, there are some hoops to jump through on my Treo 650, so it may be a few days before I get it up and running. But I'm looking forward to the experiment.

Reader Comments...

Receive Our Daily Email of Breaking eBusiness News

About the Author:
Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.

WebProNews RSS Feed

More Articles

Contact WebProNews



Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us