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Danny Sullivan Throws Water On Tagging

Steve Rubel
Expert Author
Published: 2005-04-14

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Search guru Danny Sullivan is dubious that tagging will be the great savior for search.

Like others, he says that controlled tagging - in the form of directory categorization - has already been prone to spamming at places like the Open Directory.

Wide-open tagging, where anyone can get their pages to the top of a list just by labeling it so, is going to be a giant spam magnet.

OK, that's fair. So my question for Danny is, why did Yahoo buy Flickr? Somehow I gotta believe they were intrigued by the site's tagging features. I can see Yahoo mashing up Flickr and Y!Q into a powerful image search tool that not only includes results from the Web but also a distinct column of user-generated images that have the same keyword. Conceptually this might look like what Technorati is already doing or even A9 Opensearch.

Link: Another Poke At Tags As Search Savior

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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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