Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Tips For Successful Media Relations

Neville Hobson
Expert Author
Published: 2005-03-25

WebProNews RSS Feed


If you're a PR pro, you have your text books and you've done the training on how to relate to journalists and how to handle media interviews.

Well, put those things away and take look at some sound advice from David Tebbutt, a journalist in the UK who's been there, done that and got the 16 t-shirts.

David has put together a concise online workshop that offers some excellent tips and tricks for media relations in the real world where the Cluetrain hasn't yet penetrated:

  1. Know your readers - the most important people in the world

  2. Hooking your emotions - this is what can make you blurt an indiscretion

  3. Gimme the proof - supporting evidence is vital. Without it, you're just hot air

  4. Controlling the interview 1 - the basics of keeping out of trouble and moving to a message

  5. Controlling the interview 2 - how to move away from danger and bring the journalist with you

  6. Tricks to make you blurt - overview of the tricks that might be played on you

  7. Message writing - this is about the underpinning messages: the drivers

  8. A sense of perspective - words of reassurance, in case you're worried

  9. Being off-duty - you're always on duty when on company business, even if it's a party
David also offers media training workshops (I first met David at such a workshop he was running) and develops what he calls wit-gathering software.

Some great resources for communicators.

Receive Our Daily Email of Breaking eBusiness News


About the Author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly an independent communication practitioner helping companies build dynamic relationships with customers, employees, shareholders and other key audiences and influencers. Visit Neville Hobson's blog: NevilleHobson.com.

WebProNews RSS Feed

More Articles

Contact WebProNews

Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us