Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Itís A Fun Time To Be In PR

Mike Manuel
Expert Author
Published: 2005-03-25

WebProNews RSS Feed

For all the headaches and challenges that blogging represents, it has at the same time brought a new level of enthusiasm and interest in the corporate communications process that's unlike anything I personally have ever seen before.

Maybe it's just something unique to the Valley right now, perhaps an entertaining distraction from the reality of a seven figure mortgage for a two bedroom box, but my gut tells me it's bigger and broader than this.

In fact, I look around at my colleagues and my clients and I see a genuine interest in really understanding this new medium and quite frankly, I see a renewed passion in PR careers.

And it doesn't stop there. I see people from all corners of an organization showing a heightened interest in the communications process - especially the execs. The PR question du jour is no longer, "Did we get in the Journal?" No, now it's "How is the blogosphere responding?" or "What's our ranking on Daypop?"

In fact, I've watched CEOs turn absolutely giddy over blog posts and volley them across corporate intranets as if they actually were Journal stories.

And it keeps going. I see employees really beginning to understand that they can (and do) play an integral part in corporate communications, and that their voices and opinions can carry a tremendous amount of influence when it comes to shaping public perception.

This feeling of investment - for better or worse - is what's driving the adoption of employee blogs and while that scares the crap out of some PR folks, you have to appreciate and respect the energy, enthusiasm and spirit that blogging has engendered.

It's a challenging time to be in PR, no question about it, but man, it's a fun time to be doing it too.

Receive Our Daily Email of Breaking eBusiness News

About the Author:
Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiderís take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

Visit Media Guerrilla ...

WebProNews RSS Feed

More Articles

Contact WebProNews



Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ģ publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us