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Is JupiterResearch For Sale?

Nick Wilson
Expert Author
Published: 2005-03-24

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Jupiter Research is up for auction according to SVG today - Forrester has refused to say if they're bidding but clearly wants the world to know that they are indeed moving to pick up rival analytics firm JupiterResearch.

Forrester Research said that rival market research company Jupiter Research is up for sale and that competing bids had been submitted.

Brian Kardon, chief strategist and marketing officer at Forrester would not say if Forrester is taking part in the bidding and he said he did not know who was interested in Jupiter. He said Forrester had more than $130m in cash and if it were to make an acquisition it would use cash.

If the research arm of Mecklers empire is up for grabs, what about the Media section and it's properties then?

Source: Jupiter Research is up for sale with multiple bidders

Note from WebProNews Editor:

Meckler acquired JupiterResearch in June of 2002 for only $250,000. They are likely to make many millions in profit on this possible sale.

Here's more on their original purchase...

"INT Media Group, Inc. (Quote, Chart), the parent company of this publication, has purchased the remaining research and events businesses from Internet research firm Jupiter Media Metrix (Quote, Chart) for $250,000, the companies said Friday.

The deal marks a final chapter in the history of the New York-based Jupiter Media Metrix, which has sold off roughly $27 million worth of different operating units for the past year amid a two-year shakeout in the Internet-related and technology industry.

Alan M. Meckler, chairman and CEO of INT Media Group, was thrilled with the purchase. "We are ecstatic to be able to acquire one of the great world brands in market research."

Indeed, Meckler was so happy with the name that he said the company will probably incorporate it into the INT name in the future."

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About the Author:
Nick Wilson is the publisher and founder of Threadwatch.org.

Threadwatch is a group blog, or forum if you prefer, focusing on Marketing and Related Technologies - News and discussion for those that make their living on the WWW - Register here to participate.

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