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Elephants And Mice Dancing Together
Mark Glaser reports on "the new animal in online newsrooms" - the editor in charge of citizen journalism and blogs.
From OJR: How to succeed as a citizen media editor
But when those old-line news organizations go online, they must compete with local bloggers, Craigslist, Slashdot and any online source that lets readers do the talking. So it's not surprising that the more industrious news sites have started to ask their readers to take on citizen media projects, submit photos, start a blog or give live online feedback that runs beneath each staff-written story.
But who do you put on the front line? Who can oversee these efforts with a light but discerning touch, allowing free speech without inviting lawsuits? That's the role of the new citizen media editor, a role that's only now coming into focus at various sites such as MSNBC.com, VenturaCountyStar.com, NorthwestVoice.com and News-Record.com.
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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